Gifts are welcome everywhere - privately and also in professional life. Employee gifts and, by analogy, customer gifts are an excellent way to express your appreciation, to bind prospects and customers to your company or brand and, moreover, to save taxes. To ensure that employee gifts and customer gifts do not miss their target, you should give sufficient thought to what you want to give away in advance. One option can be industry-specific gifts.

In the following article, you will learn why employee gifts and customer gifts make sense for special industries and what you should generally consider.

What are employee gifts and what are customer gifts?

Employee gifts are small presents that you give to an employee on a special occasion, such as a wedding, the birth of a child or an anniversary. The gift in question is tax-deductible, depending on various factors such as the exemption limit. Gifts to customers or business partners, on the other hand, are subject to other tax regulations and also differ with regard to the selection of gifts in kind.

Why give gifts to employees and customers?

Shortage of skilled workers, globalisation, demographic change - hardly any industry is not currently facing the great challenge of filling jobs with personnel. This makes it all the more important to reduce fluctuation within the company and to position oneself as an attractive employer. Employee gifts are a clever instrument that contributes significantly to a good working atmosphere, increases motivation and promotes satisfaction.

Small tokens of appreciation strengthen the relationship and ultimately ensure a close bond, which will sooner or later reduce the risk of staff turnover and at the same time enhance your image to the outside world. In contrast to cash bonuses, employee gifts score with a personal and emotional touch that you should never underestimate.

The "perceived" value is even greater if you present employee gifts that have something to do with the employee themselves or their work. For example, if you decide on a gift that is tailored to the industry, you show that you have put some thought into it and at the same time give something that is not only nice to look at but also useful.

Customer gifts also aim to strengthen customer loyalty to the brand and convey a positive feeling. The chance that satisfied customers will buy your products or services again or even recommend them to others increases, which in turn promotes your economic success. With industry-specific promotional gifts, you also create a direct link to your company.

Our tip: Have promotional items personalised. At TROIKA, engravings are free of charge for orders of 100 or more. This applies both to the application of the company logo and to a high-quality engraving with, for example, the first and last name of the employee.

As you can see, employee gifts and customer gifts pay for themselves quickly.

Employee gifts and customer gifts: ideas for special industries

Classic employee and customer gifts include chocolates, a bouquet of flowers or red wine. These customer and employee gift ideas have certainly stood the test of time, but they eventually come across as very boring and uncreative. Instead, score points with employees, customers and business partners with gifts that have something to do with their industry.

A nice gift for craftsmen is the multi-tasking ballpoint pen "CONSTRUCTION", which is a planning aid and tool in one. In addition to its function as a pen, it comes with various scales, a centimetre and inch ruler, a slotted and Phillips screwdriver, a stylus and a spirit level. With such an employee gift idea, architects, construction planners, technical draughtsmen and engineers are well equipped. Alternatively, the multi-tasking pencil "CONSTRUCTION ENDLESS" could be a customer gift idea, which also has a centimetre and inch ruler and is attractively priced.

By the way: TROIKA also offers creative gifts that cut a fine figure on the desk, such as innovative charging stations, original paper clip holders and pen holders.

A special recommendation are key rings for specific industries, such as the "Bob" model, which makes an excellent gift for the construction industry with its three charms, a folding rule, a spirit level and a construction helmet, made of enamel and cast metal. For the medical industry, you'll make a great choice with the "Get Well" key ring and its three charms in the shape of an Asclepius staff, a red cross and a pill. For the logistics and forwarding industry, you will find the "Office Trucker" pen holder in our range, which is not only visually appealing and has enough space for pens, smartphones and the like, but also has movable parts and a retractable motor.

Let yourself be inspired now by our large selection for your employee gifts and customer gifts. We regularly add new products to our range. We at TROIKA will also be happy to advise you personally.