Sound familiar? Someone wants to buy something. The first thing they do is find out about different products on the Internet. They put branded and no-name products through their paces before deciding what to buy. But with all the products out there, doesn’t it seem rather unlikely that this person will decide in favour of your product and your brand? This is where brand awareness comes into play. Brand awareness helps you to gain your customers’ trust and keep it long-term. If customers trust your brand, they will always come back to your products. The key to success lies in increasing and maintaining your brand awareness. Even if it seems almost impossible that customers will choose your product given the multitude of brands on the market, with a little effort you can raise your profile and retain your customers. In the following sections we will give you valuable tips on how you can effectively increase your brand awareness.

These factors have a positive effect on brand awareness

If your company is still in its infancy, you should spend a lot of time and effort on increasing your brand awareness and ensuring that customers remember it positively. Even once you've built consumer trust, you need to keep bringing your brand into the conversation so people don’t forget about it. Use different ways of attracting attention. And of course, you should tailor your advertising measures to the respective target group. Place ads in newspapers or create fun, innovative posts for various social networks to attract the attention of young people. You can also increase your brand awareness with a special logo or a motto that sticks in people's minds. Stand out from the crowd and create unique selling points. Tell a story that arouses emotions so that people remember it. You have to make sure that when customers think about a certain product, they think directly about your brand. It will pay off in the long run if you take intensive measures to increase your brand awareness and retain your customers. In English, just think about products like vacuum cleaners or adhesive tape. The terms Hoover and Sellotape are so omnipresent in their fields that they are even used as synonyms for products from other brands.

Brand awareness using the example of TROIKA

TROIKA has been a trend-setting brand in the European advertising market for more than 25 years. And this is no accident. TROIKA won the trust of countless customers through a solid process of building brand awareness. But this process took many years of work. TROIKA combines perfection in both design and quality, and its high quality products make both men and women happy. TROIKA’s products are innovative and have special USPs. Discerning customers feel as if they are being individually appealed to, and happily return again and again. They know what they’re getting and are happy to pay the appropriate price. In addition to the superior quality and design of TROIKA products, the perfectly coordinated packaging also ensures a special gift experience. TROIKA products are extremely durable and will accompany their owners for many years. By taking suitable advertising measures, the company remains relevant and awakens in people the desire to own its beautiful products. Price also plays a role in brand awareness. Branded goods are not cheap, they are good value for money, and this is exactly what consumers appreciate. All of this has made TROIKA a market leader for advertising products over the years. If you too would like to increase your brand awareness, TROIKA is the perfect role model to show you how it works.

Stay on the ball

The key to brand awareness is continuous presence. You should never rest on your laurels, because in order to increase your profile, you have to stay on the ball. You have to confront consumers repeatedly with your brand so that they don’t forget it. Brand awareness is an ongoing process that never ends. You can only achieve longevity if you keep coming back to your customers' minds. Regular advertising campaigns and a recurring presence on social media channels will keep you relevant. And this is the key to success. If you keep people talking about you, you will gain the trust of your long-term customers as well as constantly capturing new customers. The subject of brand awareness naturally requires a certain amount of effort, but it pays off in the end. As you raise your profile, more consumers will automatically notice your brand and place their trust in you.