Anyone who wants to find employees today has to do much more than post a job ad. In recent years, the labour market has changed a lot: The wishes and needs of employees have increasingly come into focus. Topics such as demographic change, globalisation and the shortage of skilled workers are shaking up pretty much every company - and across all sectors. The much-cited Working World 4.0 places high demands on recruitment.

But how can you really find employees effectively and, above all, retain them in the long term? That's exactly what we'll look at in more detail in the following article.

What is personnel recruiting?

Recruiting is embedded in human resource management and deals with the procurement of personnel. Strategic recruitment is about finding employees to fill vacancies on the one hand and to build a sustainable talent pool on the other. Vacancies arise in every company, whether due to employees retiring or taking parental leave, or leaving their jobs for other reasons such as a new orientation. It is also no longer uncommon for staff to be poached.

Companies that only try to find new, qualified employees when gaps have already appeared in the personnel structure quickly face major challenges that significantly affect growth and success. An effective solution is therefore to integrate personnel recruiting as a fixed part of marketing measures in order to cover personnel needs in good time and find suitable employees when it matters.

Why companies no longer find employees

The reason why companies are finding it increasingly difficult to find employees is the drastic change in the labour market in recent years. The shortage of skilled workers, which is heavily dependent on demographic change, is not leaving any industry untouched. For example, there are currently significantly more retirements than employees and new entrants to the labour market, which leads to an imbalance and makes it much harder to find suitable employees.

The emphasis should be on "harder", because finding employees is not impossible - on the contrary. Develop effective recruitment and you lay the foundation for a steady stream of applicants that you can draw on whenever you need new talent. We reveal to you below what modern recruitment looks like.

The tasks in recruitment

Personnel recruiting plays a central role in a company. At the same time, creative solutions are needed to find targeted employees. Looking beyond one's own nose is also essential for a successful employee search. Meanwhile, the ways and possibilities to conduct professional and target-group-oriented personnel recruiting are particularly versatile and offer great potential to implement personnel recruitment more effectively. Decisive success factors for finding employees are goal planning and strategy development. Only then is it a matter of implementing the measures and the further application process.

In this context, personnel recruitment has the following tasks:

• Create requirement profiles
• Write a job advertisement and market it on all appropriate recruiting channels
• Make contact with potential talents
• Conduct a job interview
• Selecting applicants
• Build a talent pool

Which methods and tools are suitable for finding employees? Five examples of modern recruitment

Finding employees requires proactive action. Once the goal and strategy have laid the foundation for recruitment, it is a matter of implementing the measures. These can or must be much more oriented towards the essence of the company. This is the only way to make recruitment authentic. The following ideas are examples of how you could find employees today. But always remain true to yourself and your goals. 

Attractive career site

A career page is a separate website that exists independently of the main website and is aimed exclusively at potential applicants. Here you include all vacancies, introduce yourself as an employer, offer insight into the company's everyday life, market your USPs and integrate an application form so that interested parties can apply easily and without detours.

Online job exchanges

Classic, but still efficient, ways to find employees are online job boards like Stepstone, Indeed and many more. On these, you post professional job ads tailored to your target group, either free or paid. If you have to manage several advertisements on different job portals, it is advisable to use a personnel software with corresponding functions.

Social networks

Social media are of great importance in personnel recruiting. XING, LinkedIn, Facebook, Instagram and the like are where your skilled workers and tomorrow's talents cavort. The advantages of these channels for your recruitment are numerous. With recruiting campaigns, you can target the right candidates with almost no wastage, increase the reach of job advertisements through paid advertising, attract the attention of your target group with creative posts and address suitable people directly.

Active Sourcing

With active sourcing, you actively search for staff yourself and approach potential candidates yourself in order to find employees. Recruiters often search social networks to do this.

Employer Branding

Employer branding is also an important part of recruitment. The goal is to position you as an attractive employer brand so that future employees perceive you in a way that makes them want to work for you. This way, you don't have to find employees so much as they find you.

How can you not only find employees, but also retain them in the long term?

The first step in personnel recruiting is undoubtedly to find employees in the first place. Then it is a matter of retaining them for as long as possible. True to the motto "small gifts keep the friendship" - or in this case the working relationship - it is a good idea to always make sure that every employee is equipped with everything they need for their workflow. Smaller employee gifts such as personalised coffee mugs or the lunch box "TROIKA Lunchbox" for the company canteen are also ideal for showing appreciation to your employees. In this way, you can motivate your employees and increase their satisfaction in the long term.

In our online shop, you will also discover functional gadgets for the desk that make everyday work easier. Staff who regularly go on business trips are ideally equipped with our equipment from the "Bags and Travel" category. All sustainable solutions from TROIKA are created in close cooperation with renowned international designers and design offices as well as newcomers. The special result can be quickly recognised by our surprising innovations. You are welcome to convince yourself!