B2B Content-Marketing without Social Media channels for communication is nowadays unthinkable. Although it is more widespread in the private sector, social media also offers enormous potential in the business sector. 

For example, Social Media campaigns increase visibility and awareness of your company.  It is no longer about attracting potential applicants. Generating leads by drawing the attention of potential customers to your products and attracting them with a specially tailored offer is the beginning of a buying cycle. The possibilities of B2B social media are diverse, here are some tips:

1. Using business-networks

LinkedIn is the most used professional network in the B2B sector. Create a complete company profile, this is recommended for your personal branding, your image maintenance and customer acquisition. 303 million active users per month speak for themselves. Post during working hours, Tuesday, Wednesday, Thursday, 7-10am and 4-6pm.

2. Company #hashtags

Your Slogan, your campaign as hashtag increases reach and interaction. Keep it short, concise and international

3. Facebook

Facebook is No.1 for private use. However, there are many ways to reach target groups without using paid advertising. 

Stories and videos are the key to success, short image videos, interesting company stories and events are noticed. Post on Monday, Wednesday, Thursday and Friday 12- 3 pm (lunch break) and 6-10 pm (after work hours/leisure) or on the weekend around lunchtime. 

Quality before quantity!

Use online advertising for regional campaigns.

4. Instagram

The ultimative network to establish image and company brand. Create a "Business Account". Here you have the possibility to create certain statistics and advertisements directly via the app. Attract customers to your online shop with the integrated purchase option. Quickly create personalized contents with entertaining 24h stories and  Reels  , that reaches your followers immediately. You can use these tools for reports on events, specific advice or refer to product tests. Be authentic, use #hashtags (max. 10), communicate with Influencers, make use of location tracking. Build a fan base.

The most important point for you as a company is to have the necessary ressources.

B2B Social Media only becomes effective with the necessary staff and a fixed budget.

We provide you with the necessary support, so that you can optimally plan your Social Media activities!

You can download all images in our Onlineshop:

Advertising texts can be found under the tab "product description". 

We offer the complete package of all available images for download via Google, drive:

Be inspired by our videos which you can download in various qualities from the platform  Vimeo.

TROIKA Social Media channels at a glance:

https://www.facebook.com/TROIKAGermany/

https://www.instagram.com/troika_germany/

https://www.pinterest.de/troikagermany/_created/

https://www.youtube.com/user/TROIKAgermany

https://www.linkedin.com/company/troika-germany/mycompany/

Many thanks in advance for your commitment and your Social Media activities for the TROIKA brand!

Feel free to use the available image data. Please note that the approval for use of our product and image data only relates to your own internet shop (sales to commercial customers) / your home page/ your Social Media activities and not for sales via trading platforms.

With the TROIKA-tag @troika_germany on Instagram you get the opportunity to inform us and get a repost. Hashtags such as  #troikagermany #TROIKA #TROIKAGermany #Organisiertunterwegs #organisedonthego increase awareness and coverage.

Do not hesitate to contact us, if you require short videos from our Social Media campaigns - n.jungbluth@troika.de. You help our channels by giving our campaigns likes, making comments or sharing them.   Many thanks!

We look forward to your postings and wish you every success with your campaigns.