TROIKA Business Blog

Drinking coffee - pure pleasure or alibi?

Written by Lara Kral | Apr 26, 2023 8:47:10 AM

 

In many cultures, drinking coffee ☕ is considered a ceremony associated with special traditions and practices. These ceremonies can help to calm the mind and relax the body while consciously enjoying the taste and aroma of coffee.

For example, one such ceremony may be the traditional Japanese tea ceremony, which is based on an appreciation of simplicity and beauty. Similar to the tea ceremony, the coffee ceremony emphasises the presentation of the drink and the appreciation of the ingredients.

Another example is the Ethiopian coffee ceremony, where coffee is prepared in a lengthy process and often roasted by hand. During the ceremony, guests are invited to inhale the aroma of the coffee and enjoy the taste while in the company of others.

In many cases, the coffee ceremony is not only about drinking the coffee itself, but also about the social aspect involved. Coffee can help deepen friendships and strengthen relationships while sharing the experience of drinking coffee together.

Consciously enjoying coffee can also help to calm the mind and reduce the stress of everyday life. By taking time to appreciate the taste, aroma and experience of coffee, one can reduce feelings of hurry and rush and develop a calmer, more relaxed attitude towards life.

Overall, drinking coffee as a ceremony can help to emphasise the beauty and enjoyment of the drink and celebrate the social and cultural aspect of coffee consumption. Whether in traditional ceremonies or in simple moments of everyday life, consciously enjoying coffee can contribute to a deeper understanding of the world and the people around us.

 

 

 

Around 70 million espressos are drunk in Italy every day. ☕

Espresso to go can really hit the pockets in the long run - and can even be quite environmentally unfriendly!

BAMBOO ESPRESSO DOPPIO, with its 160 ml capacity, provides hot, more sustainable espresso on the go.♻️

Can be used again and again thanks to the stable design with double-walled, vacuum-insulated stainless steel. 

Suitable for all standard coffee machines and cup holders. ✔️

 

 

 

Coffee is one of the most popular drinks in the world and is enjoyed by millions of people every day. There are many reasons why we like to drink coffee so much, and here are some of them:

  1. Caffeine: Coffee contains caffeine, which has a stimulating effect on the brain. It can make us more alert and focused and help us concentrate better on our work.

  2. Taste: Coffee has a unique and delicious taste that is highly appreciated by many people. From mild and fruity to strong and earthy, there is something for everyone.

  3. Socialising: Drinking coffee can be a social activity where we can meet friends or colleagues and spend time together.

  4. Tradition: Coffee has been an important part of many cultures for centuries and has a long history of use in ceremonies and ritual occasions.

  5. Health benefits: Coffee contains antioxidants and other nutrients that have been linked to a number of health benefits, including a lower risk of diabetes, Parkinson's disease and Alzheimer's disease.

  6. Enjoyment: Last but not least, many people simply enjoy the taste and experience of coffee. The aroma of fresh coffee and the first sip in the morning can provide a positive start to the day and create a sense of well-being.

 

 

 

Overall, there are many reasons why we love to drink coffee. From brain stimulation to the social aspect, from traditions to health and simple enjoyment, coffee is a drink loved by many people around the world.