Even if it seems strange to many human beings: colours affect our subconsciousness and arouses certain associations. Different colours awake different memories, as well as positive ones but also ones in a negative sense.
Therefore, it is not surprising that colours play a very important role when creating the logo of your business or shaping your internet presence. The power of colours shouldn’t be underestimated.
The perfect colour can increase the recall value of a brand and many buying decisions can be repatriate to certain colours. Please just remember the last sunset for this, the last sunset which you really enjoyed. The pleasant colours of the sun going down will awake positive feelings inside of you and you will float in beautiful memories of special moments.
Just like that, brands develop their logos with certain colours that are associated with certain characteristics. Let us take the colour blue. This colour is used in many logos of brands, in internet presences and marketing products. If you think about it for a moment, many businesses will come to your mind that focus on the colour blue, like insurances or IT-businesses. That’s not a coincidence as we will show in the following.
Certain characteristics are always associated with the colour blue, which is why in many industries, this colour is favorited. Worldwide, the colour blue has a positive image. We associate it with trust, competence and reliability. In every shade, the colour blue keeps its character as a neutral, serious and factual colour. Trust and reliability are connoted to the costumer and they will get a feeling of safety. Therefore, it is not coincidence that many industries focus on the colour blue. Positive associations shall be evoked in the costumer which will be transferred to the business. Especially banks, insurances and IT-businesses want to express a non-verbal message to the costumer: You can trust me.
Powers have a higher influence on our subconsciousness than we think.
We associate every colour with a different feeling. Red stands for love, with green we associate the nature and blue is the colour of the sky and the ocean. These positive associations are used by the businesses. They use them for their logo or shape their internet presence. The most popular colour is the colour blue which is found in many logos. The colour blue has a calming effect.
When looking at this colour, our brain releases messenger substances which will work like suppressants. Have you ever wondered why in many hospitals or doctor’s offices the colour blue is found a lot? The reason is what we have just described. The more you think about it, the more examples will come to your mind. The choice of colour of every business is not just a personal preference, but behind every choice of colour is a hidden message which is brought to the costumer subconsciously. The colour shall awake a positive association which will be connected to the business.
You are in search of the perfect colour for your business?
Then take a look at our business colour palette. Every colour awakes a certain association and emotion. Just like the colour blue is connected to trust, reliability and seriousness. The colour blue suggests credibility and fits perfectly when talking about authority and representation.
Have you ever looked at workers of airlines or hotels? There is a reason why the colour blue is dominant there. The human associates the colour blue with the ocean and the sky which is constantly noticeable in our daily life. It is not surprising that logos or uniforms arise positive emotions inside of us. When you are standing in front of the decision of a colour for your business, then ask yourself:
💡 How shall people notice me?
💡 How do I look the most authentic?
💡 Who do I want to address?
Once you have answered this colour, you can take a look at the variety of colours and chose the colour which will arise the most fitting emotion and association in your costumer. Don’t let the choice of your colour be a coincidence because the power of colours is higher than you might think in the first moment.